What makes Ballantine different from other marketing agencies? We’re a big family…literally. The company was started in 1966 by Thomas J. Coté. Today, there are six Cotés active in the business that work alongside an amazing family of team members. We all have the same objective to work hard, be good at what we do, and take care of our clients the best we can.
As a third-generation business that’s been around for over 58 years, we know what it’s like to need to pivot as the market evolves. Originally, we started out as direct mail and print only…working with some of the biggest companies in the world.
That division of Ballantine is still thriving – learn more at ballantine.com.
In 2012, we introduced digital marketing to Ballantine as we saw that the marketing landscape was growing and we wanted to offer more services. Right off the bat, we started working with B2B manufacturing companies because we had connections to people in the industry through a mastermind we belonged to.
We started working with small B2B manufacturers and had the opportunity to work directly with the owner and their team. It was personal and connected, and it fueled our team’s purpose to become part of companies that make “things” that support a wide variety of industries!
Our feelings haven’t changed…so in 2024, we decided to 100% niche down to small(ish) B2B manufacturing and industrial companies with 10-40 employees. Our goal is to empower B2B manufacturers to generate leads online and not be concerned about the ever-changing digital landscape. With our years of experience working with manufacturers, we know how to get you the results you’re looking for.