Blog Content
Becoming a thought leader in the B2B manufacturing space is an important part of the overall process of converting leads into sales. One of the best ways to do this is by publishing new blogs on your site every month and having a solid plan of how to promote this content. Getting your blogs in front potential customers requires strategy and time.
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How Blogging Helps Your Digital Marketing Strategy
Blogs that are well-written and full of valuable information are an important part of an effective digital campaign. Blogs are great for:
- Posts for LinkedIn and social media
- Content for email newsletter campaigns
- Information for the sales team to share with prospects
- SEO rankings and overall organic traffic
- Building your company as an industry thought leader and authority
Valuable Blog Content That Accurately Reflects Your Services
Typically one to two blogs per month
Our content is keyword optimized
Uploaded to your site using SEO best practices
Promoted in your email newsletter
Posted and advertised on LinkedIn
How Our Blog Services Are Different
Relevant Content For Your Services
Our blog posts are usually around 750 words on average, but they can be less or more, depending on what we’re writing about. We typically write informational blogs, more in-depth guides, or case study type project spotlights.
We Work With You To Create An Editorial Calendar
Our team will work with you to develop current and relevant topics for your blog posts. Then we outline the key points we want to hit in the article before writing. This part of the process is key to producing a rock-solid piece of content.
A Blend of Human and A.I. Writing
Once the content outline is final, we feed it into our premium A.I. tool to have the basis of the blog written. We read the first draft and continue working with the tool to produce a high-quality blog that we’re happy with and that communicates your company well. Once the draft is final, our team then edits and proofreads the content.
SEO Optimized Before Publishing
Before the blog is published on your site, we optimize the post with keywords that are relevant to the topic and your company. Content that is well-written and optimized has the best chance of showing up in organic search results. We have a strong track record of getting our blogs ranked high.
Our Client’s Wins
Standard Tile Saw a 24.40% Increase in Organic Clicks Year Over Year
Standard Tile received 8,870 clicks to its site, a 24.40% increase from the same time frame last year. It also saw an increase in click-through rate from 1.8% to 2.8%, meaning the site was more relevant to potential users.
Meister International Sees a 39% Increase in Organic Traffic Period Over Period
In the past 6 months, Meister International had 5,880 clicks to their site which is a 39% increase of clicks period over period. Not only that, they went from 1.8% click through rate to 2.6% click through rate and saw their average position move from 16 to 13.9.
Forever Custom Iron Doors Gets 10x More Leads
Forever Custom Iron Doors was purchased by a new owner with zero digital marketing experience. They plugged into our team & strategy and form submissions and phone calls increased 10-fold.
