Blog Content
Becoming a thought leader in the B2B manufacturing space is an important part of the overall process of converting leads into sales. One of the best ways to do this is by publishing new blogs on your site every month and having a solid plan of how to promote this content. Getting your blogs in front potential customers requires strategy and time. Through consistent blogging, you establish credibility, enhance SEO visibility, and provide valuable resources that guide prospects through the buyer’s journey.
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How Blogging Helps Your Digital Marketing Strategy
Blogs that are well-written and full of valuable information are an important part of an effective digital campaign. Blogs are great for:
- Posts for LinkedIn and social media
- Content for email newsletter campaigns
- Information for the sales team to share with prospects
- SEO rankings and overall organic traffic
- Building your company as an industry thought leader and authority
- Generating inbound links from other industry blogs or partner sites, boosting your domain authority.
Valuable Blog Content That Accurately Reflects Your Services
Typically one to two blogs per month
Our content is keyword optimized
Uploaded to your site using SEO best practices
Promoted in your email newsletter
Posted and advertised on LinkedIn
How Our Blog Services Are Different
Relevant Content For Your Services
Our blog posts are usually around 750 words on average, but they can be less or more, depending on what we’re writing about. We typically write informational blogs, more in-depth guides, or case study type project spotlights. Each post is crafted to highlight your unique solutions, showcasing real-world applications and best practices that differentiate you in the market.
We Work With You To Create An Editorial Calendar
Our team will work with you to develop current and relevant topics for your blog posts. Then we outline the key points we want to hit in the article before writing. This part of the process is key to producing a rock-solid piece of content. By planning your content in advance, we can align topics with upcoming industry events, seasonal opportunities, and emerging trends.
Multi-Step Creation Process
We use a proven multi-step process to create the best content possible. From topic brainstorming to building out a rough outline to creating the content, we make sure it reflects your expertise and authority. And we of course thoroughly proofread the content before publishing it to your website. Our review cycle includes fact-checking technical details, ensuring every piece remains accurate and up-to-date with the latest industry standards.
SEO Optimized Before Publishing
Before the blog is published on your site, we optimize the post with keywords that are relevant to the topic and your company. Content that is well-written and optimized has the best chance of showing up in organic search results. We have a strong track record of getting our blogs ranked high. Performance Tracking: We consistently monitor keyword rankings, engagement metrics, and lead conversions to refine future content strategies.
Our Client’s Wins
Forever Custom Iron Doors Sees a 40% Increase in Session Duration Period Over Period
During the last 30-day period, Forever Custom Iron Doors has seen that users are spending 3 minutes and 19 seconds on the website – that’s 40% longer than last month! They’ve also had 54% more clicks than the previous 30 days and 24.5% more impressions than the previous 30 days through Google.
Madeli Sees a 121% Increase in Key Events Period Over Period
Over the last 30 days, Madeli has seen considerable increases in new users engaging with their site and key events. They’ve had a 120.7% increase in key events month over month and a 64.8% increase in new users engaging with their site month over month.
Oswald Supply Gets a 71.9% Increase in Google Impressions Year Over Year
During the last 3 months, Oswald Supply has had 925,000 impressions of their site through Google, which is 71.9% more than last year. Not only this, but they also saw a 31.6% increase year over year in clicks to their site through Google during the same period.
