Blog Content
Becoming a thought leader in the B2B manufacturing space is an important part of the overall process of converting leads into sales. One of the best ways to do this is by publishing new blogs on your site every month and having a solid plan of how to promote this content. Getting your blogs in front potential customers requires strategy and time.
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How Blogging Helps Your Digital Marketing Strategy
Blogs that are well-written and full of valuable information are an important part of an effective digital campaign. Blogs are great for:
- Posts for LinkedIn and social media
- Content for email newsletter campaigns
- Information for the sales team to share with prospects
- SEO rankings and overall organic traffic
- Building your company as an industry thought leader and authority
Valuable Blog Content That Accurately Reflects Your Services
Typically one to two blogs per month
Our content is keyword optimized
Uploaded to your site using SEO best practices
Promoted in your email newsletter
Posted and advertised on LinkedIn
How Our Blog Services Are Different
Relevant Content For Your Services
Our blog posts are usually around 750 words on average, but they can be less or more, depending on what we’re writing about. We typically write informational blogs, more in-depth guides, or case study type project spotlights.
We Work With You To Create An Editorial Calendar
Our team will work with you to develop current and relevant topics for your blog posts. Then we outline the key points we want to hit in the article before writing. This part of the process is key to producing a rock-solid piece of content.
Multi-Step Creation Process
We use a proven multi-step process to create the best content possible. From topic brainstorming to building out a rough outline to creating the content, we make sure it reflects your expertise and authority. And we of course thoroughly proofread the content before publishing it to your website.
SEO Optimized Before Publishing
Before the blog is published on your site, we optimize the post with keywords that are relevant to the topic and your company. Content that is well-written and optimized has the best chance of showing up in organic search results. We have a strong track record of getting our blogs ranked high.
Our Client’s Wins
ITEC Sees a 140% Increase in Keywords Since March 2024
ITEC has only been with us for 8 short months, but in this timeframe, they have seen a 140% increase in organic keywords. Not only that, but they’ve seen a 280% increase in contact form submissions and a 2,000% increase in first-time phone calls.
Majik Cleaning Services Sees 362% Increase in Google Ads Conversions
Over the last year, Majik Cleaning Services has seen a 362% increase in conversions through their Google Ads campaign. Q3 of 2023, they only had 88 conversions at $50 per conversion. Q3 of 2024, they had 407 conversions at $11 per conversion!
Royal Switchgear Sees Consistent Growth in Conversions
Over the course of three months, we achieved a steady increase in conversions, demonstrating the effectiveness of our strategy. Not only did the total conversions rise, but we also saw a significant reduction in the average cost per conversion.
