eCommerce Marketing

B2B manufacturing and industrial companies that sell products on their websites need a company that knows the ins and outs of eCommerce . There are many ways that marketing efforts are different for our eCommerce clients. If you have a shopping element to your website, we can help you promote your products. We adapt our strategies to emphasize product features, competitive pricing, and a streamlined purchasing process—key elements that drive conversions for B2B eCommerce.

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Benefits of B2B Manufacturing and Industrial eCommerce Marketing

We offer a full marketing program for B2B eCommerce companies. Whether you sell parts, tools, equipment, or other products, you need a digital marketing strategy that will help you increase your visibility and revenue. With the right strategy in place, you can:

  • Increase product sales and generate more revenue. Through targeted campaigns and optimized product listings, we help you capture high-intent buyers.
  • Build relationships with your eCommerce customers and provide them with more. Email nurturing and remarketing can turn one-time purchasers into loyal, repeat clients.
  • Create long-term relationships and repeat buyers. Personalized recommendations and cross-selling strategies keep your audience engaged and returning for future needs.
  • Break down geographical barriers and do business with people nationwide. Robust shipping solutions and location-based targeting ensure seamless transactions across multiple markets.
  • Scalable Approach: We tailor our tactics to your growth stage—whether you’re launching a new product or expanding into new territories.

B2B eCommerce Marketing

As an experienced digital marketing agency, we know how to get results for our B2B eCommerce clients. Our services include:

What Makes Our eCommerce Marketing Different

The team at Ballantine Digital specializes in working with B2B manufacturing and industrial companies. This is one obvious thing that sets us apart from other companies (and our family-owned roots go back to 1966!). Here are the other reasons our clients work with us. We combine decades of marketing expertise with a deep understanding of technical product details—an essential combination for B2B success.
  1. We Know How To Write Product Descriptions

    As a B2B manufacturing or industrial company, you need a team that can understand your products. Our team will write accurate product descriptions that are useful to your customers and optimized for search engines. These descriptions address pain points, highlight features, and demonstrate clear ROI, helping turn browsers into buyers.

  2. We Use LinkedIn As Part Of Our Strategy

    LinkedIn is a valuable part of marketing but is often under-utilized for product sales. We run ads on LinkedIn that get your product in front of the right people based on job titles, industries, group memberships and more. This platform allows you to engage professional decision-makers where they already network, improving brand credibility and trust.

  3. We Optimize Your Amazon Product Listings

    If your products are listed on Amazon, we can optimize those listings for Amazon search. With our keyword optimization strategy, your listings will show higher in search results when someone is looking for the products you sell. Ongoing adjustments to keywords and product details help you stay competitive and adapt to evolving market trends.

  4. We Set Up Google Performance Max Campaigns

    Google Performance Max campaigns can be very effective for eCommerce. These heavily shopping-focused ads target people who have an intent to buy a product across multiple networks. This approach maximizes your coverage by displaying ads across Search, Display, YouTube, and more, ensuring your products get seen by the right audience.

Our Client’s Wins

  • Forever Custom Iron Doors Has 40% More Session Duration Period Over Period

    During the last 30-day period, Forever Custom Iron Doors has seen that users are spending 3 minutes and 19 seconds on the website – that’s 40% longer than last month! They’ve also had 54% more clicks than the previous 30 days and 24.5% more impressions than the previous 30 days through Google.

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  • Madeli Sees a 121% Increase in Key Events Period Over Period

    Over the last 30 days, Madeli has seen considerable increases in new users engaging with their site and key events. They’ve had a 120.7% increase in key events month over month and a 64.8% increase in new users engaging with their site month over month.

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  • Oswald Supply Has a 71.9% Increase in Google Impressions Year Over Year

    During the last 3 months, Oswald Supply has had 925,000 impressions of their site through Google, which is 71.9% more than last year. Not only this, but they also saw a 31.6% increase year over year in clicks to their site through Google during the same period.

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  • See all our wins

    Ready To Get Started With eCommerce Marketing?

    Contact our team today, and we’ll schedule a call to discuss your products and sales goals. There is no obligation to work with us. We want to talk with you about your B2B eCommerce shop. Our goal is to craft a results-driven plan that increases your online revenue and strengthens your market presence.
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    FAQ’s

    Want to know the differences between marketing an eCommerce shop versus lead generation? Here are the things we do differently for our clients with products they sell online and our clients that are more lead focused.