Email Newsletters
It is estimated that a buyer needs an average of 8 touchpoints before purchasing a product or going with a service. Of course, that is just an estimate, but the point remains…you need to be in front of your potential customer continually. This is an effective strategy for all industries, including B2B manufacturing.
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Why Send Out Email Newsletters
Writing and sending out effective email newsletters are a great way to increase your visibility and establish your authority on a subject. Newsletters are also great for:
- Promoting recent blog content.
- Promoting company news such as tradeshows you’re exhibiting at.
- Nurturing leads and keeping existing customers engaged.
- Increasing website traffic.
Done For You Email Newsletters
Set you up with Mailchimp or use your existing CRM/email platform
Design an attractive template
Write engaging newsletters
Provide you with resources for building an email list
Schedule newsletters to go out regularly
How Our Newsletter Services Are Different
We Put Together All The Pieces Of The Puzzle
Newsletters are a great companion for a company that is blogging, doing social media, and running ads. When you work with us, we handle all of the pieces that go into creating a successful newsletter, so you don’t have to.
Provide You With Actionable Data
We will put tracking in place so that you can see how many opens and clicks your newsletters receive. This helps us determine your audience's interest. We can also provide your sales team with WHO opened the emails so they can prioritize their follow-ups.
We Map Out Your Newsletter Campaigns
Our team will create newsletters that are relevant and interesting to your target customer. The newsletters we put together can feature your latest blogs, company news, industry news, and other information that will generate interest.
Pivot The Campaigns As Needed
We’re not a set it and forget it kind of company. Our team regularly looks at the stats on your campaigns and makes tweaks as needed to increase engagement. Also, when you develop new products or services, we can adjust our content to help with your launch.
Our Client's Wins
ITEC Sees a 140% Increase in Keywords Since March 2024
ITEC has only been with us for 8 short months, but in this timeframe, they have seen a 140% increase in organic keywords. Not only that, but they’ve seen a 280% increase in contact form submissions and a 2,000% increase in first-time phone calls.
Majik Cleaning Services Sees 362% Increase in Google Ads Conversions
Over the last year, Majik Cleaning Services has seen a 362% increase in conversions through their Google Ads campaign. Q3 of 2023, they only had 88 conversions at $50 per conversion. Q3 of 2024, they had 407 conversions at $11 per conversion!
Royal Switchgear Sees Consistent Growth in Conversions
Over the course of three months, we achieved a steady increase in conversions, demonstrating the effectiveness of our strategy. Not only did the total conversions rise, but we also saw a significant reduction in the average cost per conversion.
