Email Newsletters
It is estimated that a buyer needs an average of 8 touchpoints before purchasing a product or going with a service. Of course, that is just an estimate, but the point remains…you need to be in front of your potential customer continually. This is an effective strategy for all industries, including B2B manufacturing. By consistently reaching out with valuable content, you stay top-of-mind and nurture leads through each stage of their decision-making process.
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Why Send Out Email Newsletters
Writing and sending out effective email newsletters are a great way to increase your visibility and establish your authority on a subject. Newsletters are also great for:
- Promoting recent blog content. Drive traffic back to your site, encouraging readers to explore further and engage with your thought leadership.
- Promoting company news such as tradeshows you’re exhibiting at. Promoting company news such as tradeshows you’re exhibiting at.
- Nurturing leads and keeping existing customers engaged. Customized messaging helps build relationships and addresses specific buyer pain points over time.
- Increasing website traffic. Include clear calls-to-action that guide subscribers to landing pages, product demos, or case studies.
Done For You Email Newsletters
Set you up with Mailchimp or use your existing CRM/email platform. We ensure proper integrations and follow best practices for design, deliverability, and compliance.
Design an attractive template. Visually appealing layouts, reflecting your brand identity, create a professional image in every inbox.
Write engaging newsletters. We craft compelling subject lines and informative content that resonate with your audience’s challenges and interests.
Provide you with resources for building an email list. By capturing leads from your website, tradeshows, and social media, we continuously grow your reach.
Schedule newsletters to go out regularly. Consistent outreach ensures you maintain strong visibility without overwhelming subscribers.
How Our Newsletter Services Are Different
We Put Together All The Pieces Of The Puzzle
Newsletters are a great companion for a company that is blogging, doing social media, and running ads. When you work with us, we handle all of the pieces that go into creating a successful newsletter, so you don’t have to. Our integrated approach ensures consistent messaging across all channels, reinforcing brand recognition and trust.
Provide You With Actionable Data
We will put tracking in place so that you can see how many opens and clicks your newsletters receive. This helps us determine your audience's interest. We can also provide your sales team with WHO opened the emails so they can prioritize their follow-ups. These insights allow you to identify potential leads, tailor future email content, and refine your outreach strategy over time.
We Map Out Your Newsletter Campaigns
Our team will create newsletters that are relevant and interesting to your target customer. The newsletters we put together can feature your latest blogs, company news, industry news, and other information that will generate interest. By aligning campaign themes with current trends or upcoming events, we keep your content timely and compelling.
Pivot The Campaigns As Needed
We’re not a set it and forget it kind of company. Our team regularly looks at the stats on your campaigns and makes tweaks as needed to increase engagement. Also, when you develop new products or services, we can adjust our content to help with your launch. This adaptive approach ensures that each newsletter remains fresh, relevant, and effective at moving leads closer to a purchase decision.
Our Client's Wins
Forever Custom Iron Doors Sees a 40% Increase in Session Duration Period Over Period
During the last 30-day period, Forever Custom Iron Doors has seen that users are spending 3 minutes and 19 seconds on the website – that’s 40% longer than last month! They’ve also had 54% more clicks than the previous 30 days and 24.5% more impressions than the previous 30 days through Google.
Madeli Sees a 121% Increase in Key Events Period Over Period
Over the last 30 days, Madeli has seen considerable increases in new users engaging with their site and key events. They’ve had a 120.7% increase in key events month over month and a 64.8% increase in new users engaging with their site month over month.
Oswald Supply Gets a 71.9% Increase in Google Impressions Year Over Year
During the last 3 months, Oswald Supply has had 925,000 impressions of their site through Google, which is 71.9% more than last year. Not only this, but they also saw a 31.6% increase year over year in clicks to their site through Google during the same period.
