Google Ads
Google Ads are an important part of any digital marketing strategy because we can directly target specific keyword searches. Our B2B manufacturing and industrial clients have seen great lead generation results with our Google advertising services. With our fully managed campaigns, our clients are able to increase their exposure to potential buyers. We leverage advanced targeting features within Google Ads to ensure your budget is directed toward leads most likely to convert.
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Using Google Ads for Lead Generation
There are different ad types you can run to promote your services and products and we can manage all of them for you: search, display, remarketing, and performance max shopping campaigns. Here is how these campaigns help B2B manufacturing businesses:
- Target potential buyers looking for your services and products. We refine keyword lists and match types to connect with specific buyer personas actively searching in your niche.
- Remarket buyers who have interacted with your website. Dynamic remarketing ads remind past visitors of what they viewed, increasing the chance of conversion.
- Develop brand awareness for your company
- Get your message in front of your competitors’ clients. By strategically bidding on competitive keywords, we ensure your brand appears when prospects consider rival services.
- Tap Into Multi-Channel Data: We analyze performance metrics across other platforms like LinkedIn and email to refine your Google Ads targeting.
How Google Ads Helps Your Business
We research your audience and industry. Our team dives deep into market data, including competitor analysis, to identify the best opportunities.
Determine the keywords that are most important to your buyers. By focusing on intent-driven terms, we capture users already searching for solutions like yours.
Set up your campaign or take over your existing account and improve it. We audit your current account structure, refine ad groups, and rewrite ad copy to boost relevance.
Monitor progress and continually optimize the ad groups. Ongoing A/B testing of headlines, descriptions, and landing pages ensures consistent improvement.
Build out a negative keyword list to block searches that are not relevant. Eliminating irrelevant queries helps maintain a high quality score while reducing wasted spend.
Performance Max campaigns for eCommerce websites. We utilize machine learning to automatically serve the right ad format to the most receptive audience.
What Makes Our Google Ads Service Different
No Minimum Ad Spend
While we don’t require a minimum ad spend, most of our clients start with at least $1,000 monthly and go from there. After your campaigns have been running for a set period, we will provide you with data and determine if more ad spend would be beneficial. Our flexible approach lets you scale up or down based on performance and business objectives.
Flexible Contract
We allow you to sign up with us with flexible terms: month-to-month for the first six months of the engagement to make sure we are a good fit for your company. After that, we move to just six-month commitments. This provides you the opportunity to pivot your marketing as needed. You benefit from transparency and short-term commitments until we prove our value.
Part Of An Effective Digital Marketing Strategy
Our ads service is part of a larger overall digital strategy. We have found that when ads are combined with multiple channels such as SEO, blogs, LinkedIn, and email, our clients see better results. Integrating consistent messaging across channels amplifies reach and nurtures leads through every stage of the buying cycle.
Continually Optimized
No part of our digital marketing services is set it and forget it. We set up your campaign on month one and make changes regularly to provide you with the best results. Every month, we will give you an update to show you how well the campaign is performing and what areas need improvement. Our iterative process involves frequent performance audits, so you’re never left guessing how your ads are doing.
Our Client’s Wins
Forever Custom Iron Doors Sees a 40% Increase in Session Duration Period Over Period
During the last 30-day period, Forever Custom Iron Doors has seen that users are spending 3 minutes and 19 seconds on the website – that’s 40% longer than last month! They’ve also had 54% more clicks than the previous 30 days and 24.5% more impressions than the previous 30 days through Google.
Madeli Sees a 121% Increase in Key Events Period Over Period
Over the last 30 days, Madeli has seen considerable increases in new users engaging with their site and key events. They’ve had a 120.7% increase in key events month over month and a 64.8% increase in new users engaging with their site month over month.
Oswald Supply Gets a 71.9% Increase in Google Impressions Year Over Year
During the last 3 months, Oswald Supply has had 925,000 impressions of their site through Google, which is 71.9% more than last year. Not only this, but they also saw a 31.6% increase year over year in clicks to their site through Google during the same period.
