LinkedIn Marketing
LinkedIn marketing allows you to make connections, improve brand awareness, generate leads, and more. We utilize LinkedIn as part of our marketing services for B2B manufacturing and industrial businesses. Our strategy is geared around promoting your products, services, industry news, and more. By focusing on industry-relevant updates, we position your company as a go-to source for authoritative content.
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Your Target Audience is on LinkedIn
Leveraging LinkedIn’s platforms is valuable to a well-rounded digital marketing strategy. Here are the top reasons LinkedIn can help you in the B2B manufacturing space:
- Generate interested LinkedIn followers. We use strategic targeting to reach decision-makers, influencers, and potential partners in your sector.
- Increase website visits from LinkedIn. Thoughtful content and strong calls-to-action direct prospects from your LinkedIn posts to high-value pages on your site.
- Become more visible to your potential customers. Regular engagement helps place your brand front-and-center when buyers are comparing solutions.
- Send more traffic to your blog posts and website. We leverage scheduled posting and LinkedIn analytics to optimize when and how often your content goes live.
- Data-Driven Insight: We analyze post-performance metrics to refine future LinkedIn outreach and maximize engagement.
How LinkedIn Marketing Helps Your Business
Regular posts on your page about blogs, trade shows, company news and more. Our content calendar ensures consistent updates that highlight thought leadership and industry trends.
Leverage LinkedIn’s advertising platform. We tap into advanced targeting features—like job titles, industries, and group memberships—to reach the right audience at the right time.
Monitor for comments and replies. Timely engagement and responses foster relationships and encourage further dialogue with prospects.
Boost posts so more of your buyers see them. Strategic boosting extends your reach beyond organic followers, amplifying visibility and engagement.
What Makes Our LinkedIn Marketing Different
Create a Sales Engine That’s Always Running
LinkedIn is part of our overall digital marketing strategy. For example, we write and publish a blog on your site and then promote it on LinkedIn. Someone clicks on it from LinkedIn, and then they can be remarketed to with banner ads through our Google Ads campaign. By connecting these channels, you nurture leads continuously—from initial interest on LinkedIn to conversion through targeted remarketing.
Provide Your Sales Team With Content To Share
We encourage the sales team of our clients to share the LinkedIn posts we publish to maximize the reach and results. Having the sales team share the content also shows how committed they are to the company's messaging. This alignment between marketing and sales elevates brand consistency and fosters deeper trust with potential buyers.
Target Potential Buyers
We can use any information in a person’s profile, such as job title, industry, location, LinkedIn groups they are a part of, etc., to help us build a relevant audience to advertise to. We can also upload an email list of potential buyers to target on their advertising platform. This targeted approach ensures your ads are seen by those most likely to engage with and benefit from your products or services.
Helps You Establish Authority
We use the ads platform on LinkedIn to create greater reach for our content. This is especially helpful for promoting the blogs. We boost the posts so more of your target audience sees the content and to also grow your influence as an authority on the subject. By consistently sharing high-value insights, you position your brand as a trusted industry leader, improving credibility and sparking meaningful conversations.
Our Client's Wins
Forever Custom Iron Doors Sees a 40% Increase in Session Duration Period Over Period
During the last 30-day period, Forever Custom Iron Doors has seen that users are spending 3 minutes and 19 seconds on the website – that’s 40% longer than last month! They’ve also had 54% more clicks than the previous 30 days and 24.5% more impressions than the previous 30 days through Google.
Madeli Sees a 121% Increase in Key Events Period Over Period
Over the last 30 days, Madeli has seen considerable increases in new users engaging with their site and key events. They’ve had a 120.7% increase in key events month over month and a 64.8% increase in new users engaging with their site month over month.
Oswald Supply Gets a 71.9% Increase in Google Impressions Year Over Year
During the last 3 months, Oswald Supply has had 925,000 impressions of their site through Google, which is 71.9% more than last year. Not only this, but they also saw a 31.6% increase year over year in clicks to their site through Google during the same period.
