Search Engine Optimization

Visitors that come to your site from search engines are usually the best-converting traffic you can get. The people who find your services and products through website searches have a high intent to buy. Not only that, they usually spend time reading the information on your site before reaching out. This is why SEO is such an important part of a digital strategy for any B2B manufacturing or industrial company.

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Problems We Solve With SEO

Investing in SEO is a valuable piece of the marketing puzzle that all of our clients benefit from. Here are the top problems SEO solves:

  • Generating irrelevant traffic to your site.
  • Showing up for the wrong keywords or not at all.
  • Not getting leads from people searching for what you do.
  • Having to rely solely on referrals, cold calls, and tradeshows for leads.

How SEO Helps Your Site

Investing in monthly SEO sends signals to Google that your site has valuable information people are looking for. Here are some of the high-level things we focus on with the SEO strategy for B2B manufacturing companies:

What Makes Us Different

You’ve no doubt been hammered with emails by marketing companies trying to get an audience with you. So why Ballantine? What makes us different from others?

  1. We Care About You

    You’re not just another account to our team. We’re here to empower you to generate leads online, help your sales team, and partner with you to grow. You can feel at ease knowing we’re on your side.

  2. Highly Experienced

    Our team is highly experienced in writing about technical topics, creating social posts, and emails that are relevant in the manufacturing industry. We’ve put in a lot of time working with clients that have hard to market services.

  3. Done For You Marketing Strategy

    We have a proven process that we plug your company into. Our small B2B manufacturing clients don’t have an in-house digital marketing team who can execute a plan for lead generation. When you work with us, we become your digital marketing team.

  4. Unconventional Contracts

    Unlike a lot of marketing agencies, we allow our manufacturing clients to sign up for month-to-month services for the first six months. After that, you can sign up for 6 months at a time. There is never a long 12-month contract.

Our Client's SEO Wins

  • Standard Tile Saw a 24.40% Increase in Organic Clicks Year Over Year

    Standard Tile received 8,870 clicks to its site, a 24.40% increase from the same time frame last year. It also saw an increase in click-through rate from 1.8% to 2.8%, meaning the site was more relevant to potential users.

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  • Meister International Sees a 39% Increase in Organic Traffic Period Over Period

    In the past 6 months, Meister International had 5,880 clicks to their site which is a 39% increase of clicks period over period. Not only that, they went from 1.8% click through rate to 2.6% click through rate and saw their average position move from 16 to 13.9.

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  • Forever Custom Iron Doors Gets 10x More Leads

    Forever Custom Iron Doors was purchased by a new owner with zero digital marketing experience. They plugged into our team & strategy and form submissions and phone calls increased 10-fold.

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  • See all our wins

    Think We Could Be A Good Fit?

    Reach out to us today, and we’ll set up a time to chat with you. There’s no pressure to sign up. We just want to have a conversation with you and give you information to make a good business decision.
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    FAQ’s

    Want to know more about SEO and our process? Here are the top questions we get about our services and how we help manufacturing companies show up in search.

    Standard Tile

    Standard Tile Saw a 24.40% Increase in Organic Clicks Year Over Year

    Standard Tile came to us to help them reach their goals of generating more brand awareness and getting traction for their new product launch. They wanted their audience to know they are fun to deal with and offer innovative and fresh solutions for the tile industry. Our SEO strategies have produced a 24.40% increase in their organic clicks to the site. In the past 6 months, they received 884 clicks for the search term “Standard Tile.” This is 135 more clicks than they received for their brand name during last year’s timeframe.

    This was Standard Tile's
    solution for success

    What's yours?

    Request Your
    Pricing Guide Today

    Meister International

    Meister International Sees a 39% Increase in Organic Traffic Period Over Period

    Meister came to us because they were working with another company that wasn’t getting them good results. Also, their customer service was lacking and Meister was struggling to get campaigns tweaked as their goals changed. Their primary purpose of working with us is to increase their brand awareness and traffic/leads/sales. So far, our SEO efforts have given them a 39% increase in clicks period over period. Of the keywords that have seen an increase, the brand search “Meister International” has received 156 more clicks in the past 6 months versus the previous 6 months. That is a signal that their brand visibility is growing.

    meister google search console results

    This was Meister International's
    solution for success

    What's yours?

    Request Your
    Pricing Guide Today

    Forever Iron Doors

    Forever Custom Iron Doors Gets 10x More Leads

    Forever Custom Iron Doors is a manufacturer of high-quality, custom iron doors – they sell directly to customers as well as B2B to contractors. It was a small company with no digital footprint when it was purchased by our client…they had a website, but that was it. The client hired us so he didn’t have to worry or think about digital marketing. We kicked off their campaign strong, completely surrounding their target audience with search engine optimization, Google advertising, blog content and social media marketing. The combination of our strategy and their in-demand product created a 10x wave of leads for them – to the point where our client had to hire people to handle the inbound forms and calls coming in.

    iron doors forever review

    This was Forever Iron Doors's
    solution for success

    What's yours?

    Request Your
    Pricing Guide Today