Search Engine Optimization

Visitors that come to your site from search engines are usually the best-converting traffic you can get. The people who find your services and products through website searches have a high intent to buy. Not only that, they usually spend time reading the information on your site before reaching out. This is why SEO is such an important part of a digital strategy for any B2B manufacturing or industrial company. We deliver custom SEO strategies designed to unlock hidden growth opportunities and measurable business outcomes by aligning your site’s content with user search intent.

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Problems We Solve With SEO

Investing in SEO is a valuable piece of the marketing puzzle that all of our clients benefit from. Here are the top problems SEO solves:

  • Generating irrelevant traffic to your site. Solution: We refine your audience targeting to attract the right customers who are actively searching for your services.
  • Showing up for the wrong keywords or not at all. Solution: Our precise keyword strategy ensures your business ranks for industry-relevant terms that convert.
  • Not getting leads from people searching for what you do. Solution: We optimize every stage of the buyer’s journey to increase form submissions, calls, and sales inquiries.
  • Having to rely solely on referrals, cold calls, and tradeshows for leads. Solution: SEO builds a predictable and scalable pipeline of inbound leads to complement your traditional sales efforts.Our approach targets precision-driven traffic that aligns with your business objectives, ensuring every click counts and contributes to your bottom line.

How SEO Helps Your Site

Investing in monthly SEO sends signals to Google that your site has valuable information people are looking for. Here are some of the high-level things we focus on with the SEO strategy for B2B manufacturing companies:

What Makes Us Different

You’ve no doubt been hammered with emails by marketing companies trying to get an audience with you. So why Ballantine? What makes us different from others?
  1. We Care About You

    You’re not just another account to our team. We’re here to empower you to generate leads online, help your sales team, and partner with you to grow. You can feel at ease knowing we’re on your side. We proactively identify opportunities for your business and fine-tune strategies based on performance data.

  2. Highly Experienced

    Our team is highly experienced in writing about technical topics, creating social posts, and emails that are relevant in the manufacturing industry. We’ve put in a lot of time working with clients that have hard to market services. Expertise Highlight: We specialize in content that simplifies complex B2B products, making them more discoverable and engaging to potential buyers.

  3. Done For You Marketing Strategy

    We have a proven process that we plug your company into. Our small B2B manufacturing clients don’t have an in-house digital marketing team who can execute a plan for lead generation. When you work with us, we become your digital marketing team. Operational Excellence: Our structured SEO framework ensures consistency, scalability, and measurable growth for your business.

  4. Unconventional Contracts

    Unlike a lot of marketing agencies, we allow our manufacturing clients to sign up for month-to-month services for the first six months. After that, you can sign up for 6 months at a time. There is never a long 12-month contract.

Our Client's SEO Wins

  • Forever Custom Iron Doors Has 40% More Session Duration Period Over Period

    During the last 30-day period, Forever Custom Iron Doors has seen that users are spending 3 minutes and 19 seconds on the website – that’s 40% longer than last month! They’ve also had 54% more clicks than the previous 30 days and 24.5% more impressions than the previous 30 days through Google.

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  • Madeli Sees a 121% Increase in Key Events Period Over Period

    Over the last 30 days, Madeli has seen considerable increases in new users engaging with their site and key events. They’ve had a 120.7% increase in key events month over month and a 64.8% increase in new users engaging with their site month over month.

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  • Oswald Supply Has a 71.9% Increase in Google Impressions Year Over Year

    During the last 3 months, Oswald Supply has had 925,000 impressions of their site through Google, which is 71.9% more than last year. Not only this, but they also saw a 31.6% increase year over year in clicks to their site through Google during the same period.

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  • See all our wins

    Think We Could Be A Good Fit?

    Reach out to us today, and we’ll set up a time to chat with you. There’s no pressure to sign up. We just want to have a conversation with you and give you information to make a good business decision.
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    FAQ’s

    Want to know more about SEO and our process? Here are the top questions we get about our services and how we help manufacturing companies show up in search.